Alpha Dynamic Group Inc., based in Manhattan, New York, is a provider of industry-specific customer management solutions. The company develops and implements IT solutions that allow professional operation of customer loyalty programs. These solutions focus on the retail industry. Alpha Dynamic also executes and optimizes CRM processes for its customers as required. The Loyalty Suite is the centerpiece of the company's portfolio. It is a flexible software platform for the setup and operation of customer loyalty programs. It maps the whole chain of customer loyalty activities, from account management and management of redemption processes to implementing advertising campaigns. It also helps companies to better understand the needs of their target groups: the software offers interfaces to all popular CRM and data warehouse systems and therefore brings together all the existing customer information the company holds. At the moment Alpha Dynamic is implementing the EARN IQ Cash Back program.
Alpha Dynamic was incorporated in 2010 after almost three years of Research and Development on its Loyalty platform that was designed by marketeers, and built by software engineers, which have collectively worked on loyalty systems for more than 40 years. The company is now owned and managed by NIS Holdings Corp.
